E-Commerce

E-commerce is becoming a way of business more and more each day. Some of the largest stores from electronics to clothing are operating online these days. One well-known store that uses a business to consumer approach is Walmart. Everyone has heard of Walmart, and I would be willing to bet just about everyone has made a purchase there. When most people think of Walmart they think of the large store that has just about everything from groceries to jeans to video games. They are a prime example of a business to consumer approach. Walmart, the business, offs just about everything under the sun to their consumers. They have a very good business model which is why they have had the long lifespan they have had. Walmart uses their "always low prices" approach to entice their customers to shop at their stores throughout the country. Most people suspect Walmart of using a brick-and-mortar approach too. However; Walmart now offers a click-and-mortar approach. Customers can now access all of Walmart's products online and make purchases with just the click of a mouse. They even offer special online only products and deals. Walmart is a prime example of how a brick-and-mortar store can evolve into a click-and-mortar environment and still not lose any productivity.